Store brand

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Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand.

A Food Marketing Institute meg study found that store brands account for an average of 14.5 percent of sales with some stores projecting they will soon reach as high meg as 20 percent of all sales.[1] Store branding is a mature industry; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.)

Research has found that some meg retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to meg a spurt in the academic and trade meg literature on the subject of positioning the store brand as compared with the national brand.

In most cases, while store brands are meg usually cheaper than national (or even regional) brands, they remain more expensive than generic brands sold at the store. (e.g. Pittsburgh-based Giant Eagle selling their store brands for less than national brands but more than Topco's Valu Time generic brand.)

The "no-frills" grocery chains primarily, such as Aldi and Save-A-Lot (though most Save-A-Lots do sell limited name brand products, which vary from whoever owns the store), sell store brands to promote overall lower prices, compared to supermarket chains that sell several brands as well as other goods and services. Richelieu Foods, for example, is a private label company producing frozen pizza, salad dressing, sauces, marinades, condiments and deli salads for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club,[2] Hannaford Brothers Co.,[3] BJ's Wholesale Club (Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand).[3]

Contents

List of store brands

Australia

Supermarkets

Coles Supermarkets
Discontinued
BI-LO
Woolworths Supermarkets
Franklins
Discontinued
Metcash
SPAR Australia
FoodWorks

Department and discount stores

Myer
Kmart
Target
Big W

Canada

Department and discount stores

Zellers/Hudson's Bay Company
Eaton's

(At one time Canada's largest department store chain, Eaton's is long-defunct and these brands have all disappeared)

  • Babyfair
  • bellefair
  • Glider
  • Birkdale
  • Birkdale Young Men's
  • Birkdale Junior
  • Bonnie Brae
  • Berkley
  • Braemore
  • Bulldog
  • Eatonia
  • Commander
  • Cottage Sweets
  • Gleneaton
  • Haddon Plate
  • Haddon Hall
  • TECO
  • Lady Fair
  • La Reine
  • Optina
  • Truline
  • Solar
  • Vanity Fair
  • Viking
WalMart
Canadian Tire

Pharmacy

Shoppers Drug Mart/Pharmaprix
Jean Coutu Group
Uniprix

Supermarkets

Loblaw Companies

(Including Dominion, Extra Foods, Freshmart. Loblaws, Maxi, Provigo, Real Canadian Superstore, SuperValu, Valu-mart, Your Independent Grocer, Zehrs, No Frills)

Overwaitea Foods

(Including Save-On-Foods)

Sobeys

(Including Sobeys and IGA stores in different parts of Canada)

Metro Inc.

(Including Metro, Food Basics, Super C, Richelieu)

Costco

Electronics

Best Buy

Office Supplies

Staples Inc.

New Zealand

Supermarkets

Foodstuffs Branded Supermarkets.

(New World; Pak'n Save & Four Square supermarkets)

Progressive Enterprises Branded Supermarkets.

(Countdown; Woolworths; Foodtown; Freshchoice & Supervalue)

Department and discount stores

The Warehouse

Sweden

Coop

United Kingdom

Supermarkets

British supermarkets have generally have several own brand ranges to cater for different segments of the market, and generally the cheapest are only stocked in their largest stores. This is an incomplete list

Tesco
Sainsbury's
Asda
Marks & Spencer
For more details on this topic, see List of Marks & Spencer brands.
Morrisons

Opticians

Specsavers

Retailer

Argos
Dixons Retail
eBuyer
Halfords

United States

Department and discount stores

Supermarkets

Store brands managed by US based supermarkets. In order by Fortune ranking.[4]

Kroger

some brands also available at Kroger Co. subsidiaries

Safeway
SuperValu

Some of the older (though mostly) inactive private label brands would be: SavOn Osco by Albertsons · A+ · Janet Lee · Lady Lee · President's Choice · Hillfarm · Econo Buy · Home Best * Good Day - Albertsons

Winn-Dixie
Other

References

  1. ^ "Store Brands Drive Differentiation and Profit". StoreBrandsDecisions.com. 2009-06-09. http://www.storebrandsdecisions.com/news/2009/06/13/store-brands-drive-differentiation-and-profit. 
  2. ^ "Richelieu experiences hiring boom, starts expansion". WCFcourier.com, RC Balaban, August 27, 2006. http://wcfcourier.com/business/local/article_eb9bdbf5-8790-5071-9eab-2e82b2085f28.html. 
  3. ^ a b "There's new appetite for peddlers of cheap eats". Boston Business Journal, Feb 23, 2009, Lisa van der Pool. 2009-02-23. http://boston.bizjournals.com/boston/stories/2009/02/23/story1.html. 
  4. ^ "Fortune 500 Industry Listing:Food and Drug". Fortune. 2009-01-31. http://money.cnn.com/magazines/fortune/fortune500/2009/industries/148/index.html. Retrieved 2009-05-09. 
  5. ^ http://www.foodlion.com/smartoption

External links